Xavier Joins Zenith as Head of Insights

In Australia, Publicis Media-owned Zenith has appointed Kim Xavier as National Head of Insights. Her appointment follows the departure of Tim Beveridge, who spent the previous four and a half years as Chief Strategy, Data & Insights Officer.

Zenith specialises in communications and media planning, content, performance marketing, value optimisation and data / analytics. In Australia, the company has offices in Sydney, Melbourne and Brisbane and employees more than 150 people.

Xavier (pictured) joins in Melbourne after recently returning to Australia following a three-year stint in the US, working as Senior Director of Shopper Insights for Southeastern Grocers. Prior to this, she was Head of Shopper Insights for Coles Supermarkets, Coles Express and Coles Liquor and she held a similar role at Cadbury; before which she was a Customer Experience Consultant at Melbourne-based market research firm, The Evolved Group.

Zenith CEO Nickie Scriven comments: 'Kim is a highly experienced insights professional focussed on providing a holistic view of the customer and will play a pivotal role in informing strategic business decisions and unlocking key growth opportunities for our clients. We're very fortunate to have someone of Kim's calibre join our national leadership team, and we look forward to introducing her to clients and our other key partners'.

Web site: www.zenithmedia.com .