PRS IN VIVO Debuts OmniPath Path-to-Purchase Tool

Global shopper insights agency PRS IN VIVO has launched a product called OmniPath, to enable marketers to map the omni channel path-to-purchase - online and in the physical store - and identify where behavioral design can influence consumer choice and brand growth.

PRS IN VIVO applies behavioral science to understand shopping behavior. In June, the firm launched a suite of research services called Accelerated Behavioral Insights, which combines technology, category experience and human expertise to guide NPD, shopper and packaging development.

The company's new OmniPath solution has been developed to understand digital and instore consumer touchpoints, and help marketers apply behavioral design to develop those shopper marketing strategies that are likely to drive revenue across all channels.

Commenting on the launch, Ruben Nazario (pictured), Innovation Director and Project Lead on the OmniPath solution, said: 'As many as 70% of consumers shop both online and in brick-and-mortar retail, but the surprising stat is that those shoppers who are active in both the digital and physical retail worlds spend more and represent higher value than those who shop in one channel alone. Identifying consumers' behavior and 'jobs to be done' along the digital path-to-purchase, unlocks powerful insights that enable marketers to design interventions that drive consumer choice.'

Web site: www.prs-invivo.com .