Goodway Opens Data Science and Analytics Arm

In the US, digital advertising specialist Goodway Group has opened a Data Science and Analytics division which is run by new hires Lluis Canet, Vice President of Data Science and Analytics; and Benjamin Diesbach, Lead Data Insights Analyst.

The new division will work across Goodway's departments to expand offerings for clients and drive campaign and media performance. Canet joins after senior data science and analytics-focused roles for 21st Century Fox, JP Morgan Chase and PulsePoint; while Diesbach has more than a decade of experience working in ad tech, most recently as the VP of Analytics at Accordant Media. Diesbach will report to Canet and Canet will report to Huanlei Ni, VP of Product, Marketing and Data.

Company President Jay Friedman comments: 'Empowering our clients with advanced analytics and insights is key to their long-term success. The new division will allow our clients to plan their campaigns more strategically by transforming their approach to data'.

Web site: www.goodwaygroup.com .