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Best Paper Award
The John and Mary Goodyear Award for the Best International Research Paper presented at ESOMAR events during 2003 has been won by Steven Cohen, SHC & Associates, USA and Leopoldo Neira, LatiNetwork Dichter & Neira, Panama for a paper on Maximum Difference Scaling.
The paper, 'Measuring preference for product benefits across countries. Overcoming scale usage bias with Maximum Difference Scaling', was selected for the innovative way it dealt with problems of cultural differences and was described as 'An excellent and elegant contribution of relevance to any international researcher'.
The Award carries a prize of EUR 3,500 and is sponsored by NFO WorldGroup. The paper was selected by an international jury of marketing and industry experts from a shortlist of 21 nominations. The jury consisted of :- Fredrik Nauckhoff, ESOMAR President, Chairman of the Jury
- Rosemary Childs, UK
- John and Mary Goodyear, UK
- Norah Schmeichel, Sygnos, Argentina
- Bienvenido Niles Jr., ACNielsen, Philippines
- Joseph Plummer, McCann Erickson, USA
All 21 nominated papers including the winner will be published in the forthcoming ESOMAR Yearbook entitled 'Excellence in International Research 2004'. Further information is available from Ms. Rocío Corrales, email r.corrales@esomar.org
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