Reach3 Hires SVP Media & Entertainment

North American full service agency Reach3 Insights has appointed bilingual researcher Diego Rodriguez as Senior Vice President, Media & Entertainment, based in its Southern California office.

Reach3, which combines immersive, in-the-moment research designs and dynamic digital storytelling, recently opened a Los Angeles office, and says it plans to launch in New York 'in the next few months'. The firm is part of holding company Reid Campbell Group, and its sister agency Rival Technologies recently raised $CAD 8.5m from Canadian investors, for use in continued platform development and to expand Reach3 Insights.

Rodriguez (pictured) joins with more than fifteen years of qual and quant research experience. Most recently, he was VP, Media & Entertainment Insights at Maru/Matchbox, working with clients in the US and Latin America. Prior to this he was Director Consumer Insights - Latin America at Netflix; and Head of Hispanic Media & Entertainment at insight agency Interpret, where he launched the Hispanic and LATAM qual and quant practice. Earlier, he ran his own agency Villatoro Research, where he developed a Hispanic online panel called TrueHispanic; he was VP Operations at Lucid, and he worked for Ipsos as Executive Director, Media & Entertainment Insights.

Matt Kleinschmit, CEO and Founder of Reach3, comments: 'We're thrilled to have Diego join Melva Benoit in further building out our growing Los Angeles team. The work that Diego has pioneered in Hispanic and Latino engagement across all industries will further our capacity to give our clients the deep human insights they're after'.

Web site: www.reach3insights.com .