New Healthcare Insight Firm Birch Opens in Tennessee

US researcher David Butler has launched a consultancy called Birch Healthcare Insights, to help payers, providers and practices understand what is important to patients and consumers.

Butler (pictured) has more than two decades of experience researching customers, patients and providers to help organizations migrate to consumer-driven healthcare. Most recently, he worked at the Service Management Group (SMG) as VP, Customer Engagement - Healthcare; prior to which he co-founded Catalyst Healthcare Research and served as its Principal for nearly a decade. Earlier, he spent 22 years at Prince Market Research.

His new Brentwood, Tennessee-based firm offers a range of custom research and consulting for healthcare sector organizations through thought leadership; organizational culture support; patient satisfaction studies; and custom, product and brand research. It also conducts quant surveys using online, telephone and IVR methodologies; and qual research through focus groups and one-on-one interviews.

In a statement, Butler said: 'Birch Healthcare Insights helps healthcare organizations understand and act on insights from consumers, and helps non-healthcare organizations develop products and strategies for selling into healthcare'.

Web site: www.birchhealthcareinsights.com .