Kantar Awarded Five-Year Turkish Radio Ratings Contract

Turkish radio industry body RIAK has commissioned Kantar to deliver the Turkish radio audience ratings service for the next five years.

The new service will begin this month, initially through a CATI panel of 20,000 individuals with a day-after-recall methodology. RIAK and Turkish broadcasters will be given access to data reporting through Kantar's media ratings analytics and reporting tool Instar, from November 2019. This will provide RIAK and its stakeholders with analysis of what, how and when people are listening to radio content throughout the day across platforms and devices.

Commenting on the announcement, İlhan Uzundurukan (pictured), Chairman of the RIAK Board, stated: 'Given the growth of radio listening and changes in consumer behaviour in Turkey, we want to ensure we have the best currency measurement service in place. We have been very impressed with Kantar's radio measurement in other markets and their ability to support both our needs for today, and their ability to quickly innovate as our needs evolve'.

The news follows Kantar's announcement last week of its award of the national radio measurement currency service in Sweden. The firm now provides radio audience measurement services in 23 markets.

Web sites: www.riak.com.tr and www.kantar.com .