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ABC Opens Access to Audit Data
In the UK, industry-owned media auditor ABC has launched an online 'Data Hub' through which users can access current and historic audited data.
 Data users arriving on the ABC website are prompted to choose their sector of interest: magazines (consumer or business), newspapers (nationals, regionals or bulks) or other data (ROI and NI as well as web traffic, apps, e-mails, events and social media across all sectors). They can also search by title, company or sector via the search bar - with different Hubs for each sector.
The interactive tool provides the most commonly used or referenced data in simple columns. 'Headline Data' is the default view, but users can also open a 'Detailed Data' version for further breakdowns, or a third option provides instant access to ABC's 'Industry Reports', which are produced monthly, six monthly or annually, providing a 'snapshot' of the industry at the time of release. In addition, each sector's Data Hub is updated as new ABC figures are published.
ABC CEO Simon Redlich (pictured) comments: 'ABC data is known for being robust, transparent and trusted, but in order to maximise its value it also needs to be easy to use. We're delighted to launch our new Data Hub, which will enhance the experience of media owners who rely on our trusted data to demonstrate their credibility, and buyers who use it to underpin their trading decisions'.
Web site: www.abc.org.uk .
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