Dunn Deal Rounds Out Infutor Offer

Consumer identity management firm Infutor has acquired New York-based Dunn Data Company, which provides market intelligence including consumer identity, demographic, lifestyle, and affinity attribute solutions.

Illinois-based Infutor's solutions help marketers to target consumers 'before, during and in between engagements', and last December it acquired marketing intelligence and automation provider Ruf Strategic Solutions. Dunn's, which was founded as Mal Dunn Associates in 1972, brings large-scale consumer transactional data sets combined with zero- and first-party self-reported and inferred attribute data, which Infutor says will enrich its TruthSet Identity Graph.

Clients of Infutor's identity graph now have access to Dunn's Consumer Affinity Index (CAI), a modeled index of consumer interests based on various transacted and self-reported data elements including digital and off-line transactional data, arranged into more than 700 categories and scored depending on the intensity of interest.

CEO Gary Walter (pictured) comments: 'Last year, we purchased Ruf so we could add actionable intelligence to our identity solutions suite and now with the addition of the Dunn data sets, we have further solidified our expertise with additional attribute intelligence. The combination of Infutor Identities, Dunn Attributes, and Ruf Insights creates the most actionable and most intelligent identity graph in the marketplace'. Dunn Data CEO Steve Dunn comments: 'I couldn't think of a better, more well-established and trusted organization to continue the legacy and evolution of our rich demographic lifestyle and consumer passion data sets'.

Web site: www.infutor.com .