Davitt to Lead PRS IN VIVO Luxury Expansion in US

Global shopper insights agency PRS IN VIVO has appointed Lauren Davitt as Vice President, leading the expansion of its Luxury Practice in the US from the company's offices in New York.

PRS IN VIVO was created in January 2016 by a merger, after acquisition by the BVA Group. Its Luxury Practice helps luxury brands and retailers in fashion, jewellery, cosmetics, fragrances and spirits to drive customer loyalty and sustain brand growth; and in September added the concept of 'Happiness Science' to its behavioral offering.

Davitt (pictured) joins with more than a decade of consultative market research experience, most recently from Kantar Millward Brown where she was Vice President, responsible for leading strategic, global client relationships across various industries. Earlier she worked for Chatham Partners, which helps institutional financial services companies improve sales and client retention efforts through customized research programs and strategy consulting services.

Anne-Laure de Broissia, SVP and Global Head of the PRS IN VIVO Luxury Practice, comments: 'As we expand our Luxury consultancy into the United States, our goal is to advance the importance of happiness as the key factor in building more sustainable customer relationships between luxury brands and their discerning, savvy consumers. Lauren Davitt is the perfect choice to help us spread that message. She brings with her a well-deserved reputation for exceptional client service, a strong sense of style and trends in beauty, cosmetics and fashion, as well as a keen understanding of the challenges facing the entire luxury retail sector'.

Web site: www.prs-invivo.com .