Vision Buys Customer Intell Specialist SourceLink

Direct marketing solutions provider Vision has acquired marketing services provider SourceLink, whose analytics experts use an in-house database and customer intelligence tools to profile and segment clients and prospects.

Headquartered in suburban Chicago, SourceLink uses proprietary data modeling capabilities, creative services and multi-channel execution to reach a client's best prospects with higher response rates. According to Vision, SourceLink complements its own proposition by enhancing in-house data analytics and adding digital marketing capabilities through its digital agency, Path Interactive. Terms of the transaction were not disclosed.

Vision CEO Brad Moore (pictured) comments: 'Vision's acquisition of SourceLink brings together two companies with compatible solutions, clients and cultures. Our collective capabilities emphasize the power of consumer intelligence and position us extremely well for the future, while differentiating us from competitors of our size'.

Web sites: www.visionps.com and www.sourcelink.com .