Funds for Entertainment Sector DMP Audigent

New York-based entertainment, sports and lifestyle sector data management platform (DMP) Audigent has completed a $6.7m Series A round of financing, which it will use to 'aggressively' expand its sales and marketing efforts.

Audigent's proprietary data platform automates the building of audiences and DMP segmentation using first-party data from brands in entertainment, sports and lifestyle content. According to the firm, its approach purges fraudulent IDs and duplicates through verification, provides auditability across multiple blockchain ledgers, and delivers actionable and ownable audience banks that increase conversion and eliminate the traditional behavior of 'renting' audiences from siloed sources.

New funding has been led by joint venture Raised In Space, with participation from existing and new investors including Galaxy Digital, Broadscale Group, Warner Music Group and SVK Crypto, along with a personal investment from the Chairman of Alibaba Entertainment, Gao Xiaosong. The investment brings Audigent's total funding to $14.6m.

Audigent's CEO Drew Stein (pictured) comments: 'Having the financial resources and expertise of our Series A investors will not only help us to execute our vision and continue to move our products forward in a way that benefits our clients and partners - but also in a way that will move our entire industry forward toward championing data privacy for individuals'.

Web site: www.audigent.com .