Former Comscore COO Joins Analytic Partners

In New York, Analytic Partners has named Kathy Bachmann as General Manager of the Americas, leading its growth in the Western hemisphere.

The firm uses adaptive modeling techniques to help marketers to build deep knowledge about brands, customers and competitors, and convert it into sound strategies aimed at improving business performance.

Bachmann will establish and oversee strategies for team, product and revenue growth in both North and Latin America. She brings nearly 30 years of experience in management, strategy and business development, most recently from Comscore where she was COO. Prior to that she was COO and EVP Product Management at identity-based data and marketing company, Throtle; and she worked at Neustar and MarketShare for four years, serving as GM of the Americas. She has also held marketing strategy roles at Quest Diagnostics, Cendant Corporation, Merrill Lynch and American Express. Bachmann holds an MBA in advanced strategy and corporate finance from the Wharton School at the University of Pennsylvania and a B.S. in marketing and logistics from Ohio State University.

President and CEO Nancy Smith enthuses: 'Kathy brings to Analytic Partners a unique and diverse background in growth and strategy. She will undoubtedly be an exceptional leader as we continue to grow in the Americas and help our clients turn data into expertise'.

The firm is online at www.analyticpartners.com .