New Director for UK Researcher Redblue

In London, research and strategy consultancy Redblue has appointed former Clear Strategy and Kantar Consulting exec Allison James as a Director.

Redblue was founded in 2007 by partners Lindsey Greig, Joel Roach and Greg Sill, and focuses on media, advertising, brand and customer satisfaction research and consulting. In November it brought in former Populus Director Tom Scrimgour in the new role of Managing Director.

James (pictured) spent two and a half years as an Insight Director at Kantar Consulting, and earlier more than a decade at sister company Added Value; having started her career at ad agencies Ogilvy, Young & Rubicam, and BBDO Worldwide.

Greig says of the appointment: 'We're thrilled to have Allison join us, her appointment further strengthens our team and will help us to continue delivering exceptional work to our clients'.

The firm is online at www.redblue.co.uk .