Catalina and Koupon Link for C-store Insights

Shopper intelligence specialist Catalina is partnering with consumer analytics platform and promotion network Koupon, to provide convenience store (C-store) retailers and CPGs with a more 'holistic' understanding of cross-channel consumer purchase behavior.

Koupon provides C-store retailers and brands with ways to connect and engage with shoppers, helping them deploy personalized, channel-wide promotions, and helping retailers secure additional brand trade spending and grow shopper engagement. According to the firms, the Catalina-Koupon partnership presents an opportunity to test and measure the interplay and impact of buyer behavior on grocery and C-store channels. Insights offered through the alliance will span competitive brand purchases, basket composition, price sensitivity, coupon usage and more; allowing C-stores to provide only the most relevant offers to the 'highest-value' buyers.

Wes Chaar (pictured), Chief Data & Analytics Officer, Catalina Marketing, comments: 'Our partnership with Koupon adds further dimension to our already extensive shopper intelligence database, which has real-time data and years of consumer purchase data. We are excited to enrich the personalization, targeting and cross-channel measurement services we provide to our customers, and strengthen our capacity to reach people wherever they shop, whether it's at a grocery, drug or convenience store'.

Web sites: www.catalina.com and www.kouponmedia.com .