Customer Data Platform ActionIQ Raises $32m

In New York, self-service customer data platform ActionIQ has raised $32m in a series C round of funding, earmarked for sales, marketing and product R&D activities.

ActionIQ is used by enterprise marketers, analysts and technologists to capture and use their customer data - online and off-line, from e-mail, CRM and clickstream - to build and launch personalized marketing campaigns. Users can design, deploy and measure individualized customer experiences across 'all' channels, without writing code.

New funding has been led by March Capital Partners with participation from Sequoia Capital, Andreessen Horowitz, and FirstMark Capital, and brings the total raised to date to $75m. Co-founder and CEO Tasso Argyros (pictured) comments: 'Scale is the operative word for ActionIQ, and will be the main area of investment for this funding. In just the past twelve months, we've processed over 30 petabytes of customer data and powered over one trillion personalized interactions across our clients. We were built for this scale from the beginning, and now we're investing in the marketing and sales to continue this accelerated growth'.

Web site: www.actioniq.com .