The Sound Hires Leader for UK Office

Qual research, innovation and strategy agency The Sound has appointed Elizabeth Lockwood, a former Head of Europe for Ipsos Strategy3, to lead its UK office. She is tasked with expanding the firm's offer into new markets across Europe, the Middle East and Africa.

Lockwood (pictured) has worked previously as Chief Marketing Officer at global CX software business ResponseTek, Executive Director of Butterfly London, Marketing Director at Land Securities Plc and Head of Marketing at property web site Zoopla. Her roles have focused on driving revenue growth and helping clients get closer to their customers.

The company said: 'We are delighted to have Elizabeth join us to lead our business out of the UK. Her business and brand strategy expertise coupled with her passion for understanding people makes her a perfect fit for our clients who want insight that impacts their bottom line'.

Founded in Vancouver, Canada in 2006, The Sound now has six offices in cities including London, New York and Mumbai. The firm is online at www.thesoundhq.com .