New Funds for Consumer Insights Platform Suzy

In New York, consumer insights platform Suzy has raised $12m in a Series C round of funding, which it will use to drive company growth and expand its product.

Founded in 2018 by former Crowdtap CEO Matt Britton (pictured), Suzy combines research tools with its own consumer network to connect brands directly with their target audiences, delivering real-time research around customer behavior and trends. Using the platform, brands can find answers to questions on what people are curious about, what motivates them, and what they are seeking to learn, in order to create new products and marketing strategies, while validating direct offers that increase conversion, improve path-to-purchase, and drive growth.

The firm's new funding has been led by Bertelsmann Digital Media Investments (BDMI), with participation from Foundry Group and Triangle Peak Partners. Britton comments: 'We are thrilled to be partnering with BDMI for this critical round of funding. The global reach of Bertelsmann, including their publishing, music, and television divisions, makes BDMI an ideal investor for Suzy as we look to extend reach and utility on a global scale'.

Web site: www.suzy.com .