QMS Debuts 'Intelligent' DOOH Insights Platform

In Australia, outdoor advertising solutions company QMS Media has launched an 'intelligent' data and insights platform called DYNAMiQ, helping clients understand their audiences, and plan and execute on their digital out-of-home (DOOH) programmes.

QMS delivers digital and static large format billboards, exclusive street furniture, retail, transit, airport and ambient advertising, along with print production. The firms says DYNAMiQ will enable advertisers to plan, create and deliver their DOOH campaigns using the 'most robust, accurate and granular' audience data available in the sector.

Created through a partnership with mobility data and intelligence solution provider DSpark and audience modelling specialist WEJUGO, the DYNAMiQ platform is able to collect and process billions of anonymised and aggregated mobile network data points from a third of Australia's population. This gives advertisers insights based on real data, analysed by hour, day, week or month, while facilitating the combination of data and dynamic creative messaging, so that clients can optimise their campaigns.

QMS Media CEO John O'Neill (pictured) comments: 'The introduction of DYNAMiQ gives our clients access to a future proofed and powerful planning and insights tool built specifically for DOOH, with a level of accuracy and granularity never before seen in this industry. DYNAMiQ will deliver audience insights to help our clients creatively maximise their campaign. This is an industry game changer and one we have built based on knowing what our clients wanted in the next stage of DOOH growth'.

Web site: www.qmsmedia.com .