Nuvi Extends 'Listening' Platform

Lehi, Utah-based social media 'listening' platform Nuvi has added a suite of collaboration and engagement solutions to its analytics platform.

Nuvi, which provides real-time social media research, monitoring and analytics, was acquired eighteen months ago by Brickfish, a social media management specialist headquartered in Chicago.

The new solutions promise clients help providing high-quality customer experience at each touchpoint by assessing current experience across all social and other online platforms. The suite of products comprises Listen, Plan, Publish, Engage and Analyze:

• Listen taps a new Language Engine, with a claimed 80% sentiment prediction accuracy, 'attained through analysis of eleven language factors across millions of online sources'.
• Plan assists with turning insights into customer-centric strategies with easy to use collaborative tools.
• Publish adds permission-based publishing tools
• Engage allows users to 'Actively reach and impact' relevant conversations in real time, while
• Analyze measures campaign or product performance with 'rich' analytical gathering software.

Web site: www.nuvi.com .