SRAX Launches 'Lightning Insights' Service

In the US, consumer data management tech company SRAX has launched a solution called BIGtoken Lightning Insights, which claims to return 'robust audience insights in just hours'.

SRAX's software analyses data to reveal brands' core consumers and their characteristics across marketing channels, and its consumer data management platform BIGtoken boasts over 16 million panelists across more than 30 countries. The new solution, BIGtoken Lightning Insights, allows brands to target and access niche groups quickly through 10,000 points of segmentation, and add to their enquiries with additional data points such as location and purchase history.

Kristoffer Nelson (pictured), co-founder of BIGtoken and COO of SRAX, comments: 'With BIGtoken Lightning Insights, brands can collect information from their target consumers on their current challenges, needs, perspectives, values, and habits, and act on it'.

Web site: www.srax.com .