Accenture Buys B2B Marketing Services Agency Yesler

Global management consultancy Accenture has acquired B2B marketing services agency Yesler, which lists among its Research & Strategy solutions audience personas, buyer journey analysis and competitive analysis. Terms of the deal have not been disclosed.

Yesler - which employs around 400 people at its headquarters in Seattle and offices in Portland, Philadelphia, London, Toronto and Singapore - is comprised of two business segments: Yesler B2B, which provides full-service digital marketing and managed services; and Projectline services, which provides strategic resourcing solutions. Last year, the company acquired marketing strategy firm Emphatic Thinking, which uses academic research and market analysis to develop positioning and comms for clients.

Accenture says the acquisition will strengthen and scale its own B2B marketing services. Mike Kichline (pictured), CEO of Yesler, comments: 'Accenture provides Yesler with global scale along with strengths and values that complement our own. Together, our capabilities provide a differentiated, data-driven approach that companies can use to position themselves strategically and deliver on the ambition of sustainable growth'.

Web sites: www.accenture.com and www.yesler.com .