Funds for Marketing Intelligence Platform Adverity

AI-powered data integration and marketing intelligence platform Adverity has raised $30m in a Series C financing round, which it will invest in research and development, and use to advance its product offerings.

Adverity's vendor-agnostic platform delivers a single view of marketing performance across a business, automating data integration from hundreds of sources. Data visualizations then help to uncover the business impact of marketing activities and improve performance by revealing real-time opportunities to fuel growth.

The company's latest financing round has been led by Sapphire Ventures, with participation from Mangrove Capital Partners, Felix Capital, SAP.iO and aws Gründerfonds, and will also be used to help Adverity expand its technology and commercial teams in the US and globally. CEO and co-founder Alexander Igelsböck (pictured) comments: 'It is imperative we invest in evolving and developing new solutions, improving access and quality, and tackle the challenges of data complexity. With the support of Sapphire Ventures, we're confident we'll continue to accelerate our company growth and enable businesses to be successful by generating real value out of marketing data'.

The company is headquartered in Vienna, Austria, has offices in London and New York, and is online at www.adverity.com .