PRS IN VIVO Launches Product Image Testing Platform

Shopper insights agency PRS IN VIVO has launched a solution called PackFlash eCommerce, for use in testing product images presented in online shopping platforms.

Owned by BVA Group, PRS IN VIVO applies behavioral science to understand shopping behavior and influence consumer choices. The new PackFlash eCommerce solution extends the company's existing packaging evaluator PackFlash, which draws on a proprietary behavioral framework and database of pack and shelf designs to make decisions about pack designs for the physical retail store.

Chief Innovation Officer Emilie Boutes Eberly (pictured) says the role of the product image as it is viewed on the eCommerce grid is as crucial as pack design in the context of physical retail. 'Our clients have been telling us they find eCommerce environments maddeningly complex: consumers' attentions spans are short, images brands are allowed to represent their products are small, and retailers' web layout variables and restrictions constrict brands' ability to stand out. Our years of experience evaluating shopper behavior online, as well as in brick-and-mortar retail, gives us the expertise needed to help clients understand how best to represents product packs so they perform optimally in eCommerce, as well as in the physical store'.

Web site: www.prs-invivo.com .