Infogroup Launches B2B Intent Data

Data and marketing solutions provider Infogroup has launched a service using intent data to pinpoint prospective B2B customers' interest in a specific product or service. Data comes from customer actions collected from multiple sources and channels.

The new feature, an addition to the firm's Data Axle real-time delivery platform, uses intent data to target in-market audiences through real-time API feeds combined with other business information. According to the company, this results in a larger data scale with which to power lead generation, ad targeting, customer prioritization strategies, and account-based marketing.

Chairman and CEO Michael Iaccarino (pictured) comments: 'The combination of our data assets and new intent signals enables us to seamlessly target decision-makers at in-market business locations. We're using multiple partners to provide maximum coverage; and while other intent data providers primarily rely on topic licensing and programmatic efforts, we can work through all marketing channels to ensure the highest conversion rates for our customers'.

Web site: www.infogroup.com .