Nepa and RealityMine in Behavioural Data Deal

Brand tracking and consumer science firm Nepa has partnered with mobile research tech firm RealityMine, to provide behavioural data technology for the former's Omnichannel Path to Purchase and Digital Pulse solutions.

Omnichannel Path to Purchase brings together behavioural and stated data over the entire time frame of a purchase cycle - shopper motivation, mind-set and behaviour - helping clients to understand what drives conversion behaviour across channels and touchpoints. RealityMine's technology will also support Nepa Digital Pulse, which delivers quick turnaround insights on digital consumer point of influence and search.

Lindsay Parry (pictured), MD of Nepa UK, explains: 'The behavioural data collected through RealityMine's technology provides the foundation for the analysis of what shoppers are actually doing online. Combining this with Nepa's usage and attitude data, Nepa creates a unique, single source of behaviour and attitudes and uses advanced analytics to glean new insight into why shoppers behave the way they do, helping clients understand where to play and how to win'.

Web sites: www.nepa.com and www.realitymine.com .