$31m Funds for Insight Platform Morning Consult

In New York, consumer insights platform Morning Consult has raised $31m in a Series A round of funding, which it says it will use to 'further accelerate its transformation of the market research industry'.

Co-founded in 2014 by Michael Ramlet (CEO), Kyle Dropp (Chief Research Officer) and Alex Dulin (CTO), Morning Consult surveys tens of thousands of respondents across the globe every day, to assess what people think in real time, and determine how their decisions impact business, politics and the economy. The firm's survey research platform offers access to more than 100 million people globally, collecting more than 15,000 daily interviews nationally representative of populations in twelve countries. The firm says its intelligence software processes 'more than seven trillion data points daily'.

The company's flagship product, Morning Consult Brand Intelligence (MCBI), features daily tracking of brand metrics for nearly 4,000 brands in fifteen countries; and is complemented by Morning Consult Economic Intelligence, which offers a daily gauge of consumers' confidence in the economy, businesses and their own financial futures. It also offers a Political Intelligence solution tracking dynamics across all legislative levels.

New funding has been led by Lupa Systems and Advance Venture Partners. Ramlet (pictured) comments: 'For decades, legacy market research firms have failed to evolve, creating a critically unmet need for innovation. This investment enables us to more aggressively address that unmet need in the communications, marketing, insights and strategy functions'.

Web site: www.morningconsult.com .