Measure Protocol Launches QuickAnswers Solution

Measure Protocol, a blockchain-based marketplace for person-based data, has launched a rapid insights tool, 'Measure QuickAnswers'. The solution taps the company's community of Gen Z and Millennial mobile-only app users based in the US, Canada and the UK.

The firm was founded two years ago by four former YuMe and Crowd Science execs, and aims to ensure individuals are paid fairly for their data, and that its usage is secure and transparent. Earlier this month, it launched a solution to help data buyers and market researchers gain a more 'holistic view' of their consumer audiences through passive mobile device data collection.

QuickAnswers users simply type their questions into an online form, and community members can respond immediately through Measure Protocol's MSR app, with results expected back in as little as 48 hours.

CEO Owen Hanks (pictured) comments: 'Right now, consumer behavior is changing quickly and many professionals need real data quickly to help back up their communications and guide conversations. Our new solution gives users fast and easy access to our MSR app user community of young adults in order to uncover answers to that one burning question, allowing data-driven decision making or simply adding credibility and depth to any outreach or report'.

Web site: www.measureprotocol.com .