PulsePoint Debuts Healthcare Professional Targeting

In New York, healthcare ad platform PulsePoint has launched a people-based targeting solution called HCP Direct Match, through which marketers can engage with healthcare professionals (HCPs) in real-time, and on a one-to-one basis.

PulsePoint uses proprietary data capabilities, natural language processing and cross-device analysis to deliver a 'health-centered view' of customers. Its new HCP Direct Match tool allows marketers to engage directly with HCPs by specialty, or by a specific National Provider Identifier (NPI) - a unique identification number for covered health care providers under HIPAA (the Health Insurance Portability and Accountability Act).

Powered by the company's health graph, Genome by PulsePoint, HCP Direct Match automates NPI targeting and reporting on the company's programmatic media platform, Life by PulsePoint. The solution offers access to a database of opted-in registered HCPs, refreshed every 24 hours; and allows for any combination of targeting attributes and list changes mid-flight to optimize campaigns.

CTO Ezra Suveyke (pictured) comments: 'Until HCP Direct Match, the tools available in the marketplace revolved around non-transparent, cumbersome and syndicated data sets. We've built a sophisticated technology to intelligently use multiple points of interest, opt-in consented first party data to build attribution to nearly every digitally connected healthcare professional. HCP Direct Match allows traders to focus on what matters - the outcome of campaigns'.

Web site: www.pulsepoint.com .