Shapiro+Raj Promotes for NY Leadership Role

In the US, brand and marketing insights company Shapiro+Raj has promoted Senior Director Lisa La Brooy to the role of Vice President, in charge of its New York Office.

Headquartered in Chicago, with additional offices in New York and Pune, India, Shapiro+Raj was formed in 2014 when business transformation specialist Zain Raj acquired a majority interest in independent MR firm Shapiro. La Brooy (pictured) joined in 2016 as Insights and Strategy Director of its Health Wellness Practice (formerly known as CarbonSix). Earlier she worked for Hall & Partners as Strategy Director, and Forethought Research as Senior Insights Consultant, having begun her career at Research International.

In her new role, La Brooy will lead the New York office and core client teams for some of the firm's pharmaceutical, health and wellness clients. She will also help to identify and develop methodological innovations in collaboration with S+R's Brand Strategy Group, while collaborating with other company leaders to further develop the Digital Insights and Intelligence Practice.

CEO Zain Raj says La Brooy has been 'instrumental in bringing our mission of delivering market-ready insights to life', and says the promotion is 'a recognition of her leadership and ability to make an impact' as the firm continues to grow.

Web site: www.shapiroraj.com .