Behrend Named PureSpectrum Central Europe MD

Online sample marketplace PureSpectrum has appointed former Cint Germany MD Norman Behrend in a newly created role, Managing Director Central Europe.

Launched in 2016 by former Cint US MD Michael McCrary, PureSpectrum provides a marketplace for buyers and sellers of online sample. The firm also offers a DIY eCommerce insights platform called Storefront, an advanced machine learning-driven respondent scoring system designed to block 'low-quality' respondents from taking surveys.

Behrend (pictured) joins in Hannover, Germany with a remit to expand business and the firm's corporate network across the European region. He spent the past decade and more at Cint Germany, prior to which he was Client Development Director at Ciao Surveys, Account Director at Mintel, and Sales Director at Datamonitor.

Stephen Hughes, MD EMEA says of the appointment: 'I'm absolutely delighted to be reunited again with Norman at PureSpectrum. I know that his experience, reputation, and vast knowledge of the Central European market will be a huge positive for us. Norman is incredibly motivated to deliver a quality offering and that makes him the perfect candidate to lead PureSpectrum into our next phase of expansion'.

Web site: www.purespectrum.com .