Growth Funds for Digital Experience Analyst Decibel

London-based digital experience analytics specialist Decibel has raised an additional $23m in Series B funding, which it will use to 'double down' on product innovation as North American and European demand grows.

Decibel builds technology featuring machine learning, which helps companies measure the quality of online customer experiences. The software crunches billions of data points to automatically identify poor experiences on web sites and apps, and provides digital teams with the insights they need to optimize them. According to Decibel, 95% of people will leave a web site due to frustrating experiences, such as links not working or ads blocking the page view, and the firm aims to show brands why customers make these and other decisions.

New funding comes from investment firm Perwyn, and adds to last year's $17m investment from Draper Esprit, Eight Roads Ventures and John Simon, via his Ventureforgood entity. The latest round brings the company's total funding to date to $54m. Ben Harris (pictured), CEO and co-founder of Decibel, comments: 'I'm honoured by the support of our new and existing investors, customers and partners, and the hard work of our growing team. Partnering with Perwyn is further validation that with our unique data set, we're positioned to become a very large organization'.

Web site: www.decibelinsight.com .