New Funds and Acquisition for CDP RudderStack

US customer data platform (CDP) RudderStack has raised $5m in a seed round of funding, which it will use to accelerate product development and roll out to larger enterprises. The company has also acquired data integration firm Blendo for an undisclosed sum.

San Francisco-based RudderStack collects a company's data from every customer touchpoint - including web, mobile and backend systems - and sends it in real-time to more than 50 cloud-based destinations and any major data warehouse. Blendo's cloud-based solution can now be incorporated into RudderStack's own CDP, while Blendo founder Kostas Pardalis has joined RudderStack as Head of Growth.

The new funding has been led by S28 Capital, with participation from Salil Deshpande (Uncorrelated Ventures) and Florian Leibert (468 Capital). Soumyadeb Mitra, CEO of RudderStack (pictured), comments: 'We are very grateful for the support from S28 Capital, Uncorrelated Ventures, 468 Capital and the other angels, which will help us drive product development and roll out our platform much faster to large enterprises who need a secure way to collect and merge their customer data for more informed decision making. And with the addition of Blendo leadership, we have built an even stronger team and deeper technology infrastructure'.

Web sites: www.rudderstack.com and www.blendo.co .