Veylinx Co-founder van Rietschoten Joins Protobrand

Boston, MA behavioral science-based market research consultancy Protobrand has appointed Veylinx co-founder Rainier van Rietschoten as VP, Client Services, starting today.

Protobrand's Meta4Insight platform adds deep-dive System 1 insights to traditional quant research to develop brand and category strategy, and consumer understanding. van Rietschoten, who has spent two years working together with Protobrand, joins as the company expands into Europe with the opening of a new location in Amsterdam, and comments: 'When Protobrand told me about their ambition to move into Europe, I instantly saw the fit'.

He worked most recently at Veylinx where he was CCO, helping to drive the firm's global expansion since 2015. Earlier he spent four years as a Category Manager and Junior Business Leader at Procter & Gamble.

CEO Anders Bengtsson says of the new arrival: 'We are very excited about Rainier joining the Protobrand team. Building on the success in North America, he will be instrumental to grow our client relationships in Europe. Rainier is a proven entrepreneur and market research innovator who recognizes the need to accelerate adoption of behavioral science techniques in market research'.

Web site: www.protobrand.com .