StandPoint Debuts 'Chooseology' Concept Test

In the US, custom research specialist StandPoint has launched Chooseology, an alternative to traditional concept test products and purchase intent surveys which will help model the familiar online shopping experience and measure respondent behavior.

StandPoint says Chooseology allows consumers to evaluate options in a 'more realistic' simulated eCommerce environment, where they are asked to shop as they normally would. The tool collects behavioral metrics linked to preference such as first choice, final product selected, time spent on reviewing each concept, and number of times a concept was 'purchased'. Clients can measure concept engagement behavior in real time, and after the simulator experience, customer survey questions can be included to provide additional data.

Company President Kip Cree (pictured) comments: 'Over the past couple of years we saw many signs that organizations were hungry for solutions that tested product concepts in a more realistic environment and addressed some of the shortcomings of the traditional concept test. We are excited to see this solution come to fruition and are here to help our clients make smarter decisions'.

Atlanta, GA-based StandPoint is online at: www.standpointgroup.com .