Nielsen Expands Deal to Enrich Online Product Content

Nielsen Brandbank - which provides digital product content for eCommerce web sites, mobile shopping apps, merchandising and marketing - has expanded its partnership with rich content agency SKU Ninja + WhyteSpyder, allowing clients to add rich media to product pages.

Acquired by Nielsen in 2015, Brandbank creates, captures, manages and distributes product content optimized for shopper marketing and category planning. The business works with major multinational grocery and health and beauty retailers, and more than 7,000 FMCG suppliers in 28 markets. SKU Ninja + WhyteSpyder combines technology and automation with human expertise and analysis, to provide online shopping professionals, brands and retailers with tools to create and manage their online retail portfolios.

The firms, who first began collaborating in February, will combine to offer brands and suppliers a suite of tools for content that expands on standard product descriptions and photography. This includes video hosting, 360-degree photography, feature sets, downloadable document hosting, product comparisons and interactive product tours - providing enriched detailed product information to support the consumer's purchasing journey.

Mike Nickituk (pictured left), Global Manager Director at Nielsen Brandbank, says the partnership's tools will meet the needs of today's online shoppers; while J.S. Bull (right), CEO of SKU Ninja + WhyteSpyder, comments: 'Using our software platform in collaboration with a fellow Walmart Connected Content Partner increases all parties' capabilities and is a huge positive for both of us, as well as shoppers and suppliers'.

Web sites: www.brandbank.com and www.whytespyder.com .