Maru/Matchbox Launches Choice-Based Ideation Solution

Canada-based communities specialist Maru/Matchbox has launched a Choice-based Ideation solution, rooted in behavioral science and designed to optimize brand research and development (R&D) cycles.

The new solution uses Maru's proprietary Maximum Difference Scaling (MaxDiff) technology and trade-off research design to understand how consumers behave when presented with ideas and choices in front of them. Choice-based Ideation is based on non-scalar research design - which the firm says makes it free from cultural bias and ideal for comparing results across target groups and segments, including global audiences. In addition, the solution's behaviorial modelling and predictive choice methodology makes it capable of testing 'any number' of ideas at once.

Group CEO Ged Parton (pictured) states: 'Choice-based Ideation looks to combat idea exclusion; the notion that some ideas are left on the boardroom table simply because brands don't have the budget, time or ability to test all ideas at once. Our advanced methodology combines behavioral modelling and predictive choice technology, allowing us to accurately test ideas at scale'.

Web sites: www.marumatchbox.com and www.marugroup.net .