Lucid Names General Counsel, Chief Privacy Officer

In the US, programmatic sample platform Lucid has appointed Pauline Wen as General Counsel, Chief Privacy Officer and Corporate Secretary; leading the firm's legal efforts, including privacy and cybersecurity, transactions, compliance and risk management processes.

Lucid, which is headquartered in New Orleans with offices throughout the US and in EMEA and APAC, brings together buyers and sellers of survey sample in more than 100 countries. A week ago the firm launched a real time advertising insights and analytics product called the Impact Measurement Dashboard, whose self-service features can be used to measure brand lift and optimize media performance for digital campaigns.

Wen (pictured) joins after more than twenty years' experience across data privacy, cybersecurity governance, commercial transactions, technology, and digital media. Most recently, she served as SVP and Chief Privacy Officer for 21st Century Fox, before which she was SVP, Chief Privacy Counsel for Viacom Media Networks, responsible for data privacy for VMN and its brands, which include MTV and Comedy Central. While at VMN, she also specialized in digital media law, negotiating deals and providing related advice for ad technology, operations and sales.

In her new position, Wen will oversee Lucid's legal operations and team, both domestically and internationally, and will serve as an advisor to its management teams and business stakeholders. CEO Patrick Comer describes her as 'a talented business leader who will help Lucid maintain its stellar record of compliance', adding: 'Her experience will be a great asset to our executive team'.

Web site: www.luc.id .