New Funding Round for Publisher Data Firm Permutive

London-based publisher data platform Permutive has raised $18.5m in a Series B round of funding, earmarked for international expansion. The firm has also added two new execs to its senior team.

Founded in the UK by two former Morgan Stanley execs - CEO Joe Root (pictured) and CTO Tim Spratt - Permutive offers a SaaS data management platform that allows publishers to increase their targetable advertising. The firm says its technology protects publishers from any browser changes by not relying on third-party cookies, processing user data on the device - unlike cloud-focused data providers.

New funding has been led by Octopus Ventures with participation from EQT Ventures and earlier investors. Root comments: 'We're really excited to announce this new milestone, which will help us to continue the momentum of helping publishers to understand and monetise their audiences. It's our mission to reset advertising and to protect privacy while making data useful, and this funding will help us towards working for this goal'.

As part of the funding round, Aly Nurmohamed has joined as General Manager Publishing from ad targeting and retargeting specialist Criteo, where he served as Global MD, Publisher Partnerships. In addition, Steve Francolla has joined as Head of Partnerships, having previously worked at enterprise data and analytics provider LiveRamp as Head of Global Publisher Strategy.

Web site: www.permutive.com .