THE PLANNING SHOP Hires for Global President Role

Insight-led healthcare branding and communications consultancy THE PLANNING SHOP has appointed Rebecca Rehder as Global President, to lead the organization across the UK and US. She takes up the position next Monday, and will be based in New York.

The firm, which is part of Omnicom-owned insight-led marketing services group Adelphi, specialises in the development of brand development and communication strategies for pharmaceutical and healthcare companies.

Rehder (pictured) most recently worked for healthcare ad agency GSW/Syneos Health as EVP Client Services / SVP Brand Strategy; prior to which she was MD, Strategic Client Leadership at trends, insight and innovation specialist The Future Laboratory, where she opened the US office. Earlier, she held senior roles at ad agency DDB.

Commenting on the appointment, Marlene De La Cruz, Global President of the Adelphi in Research Franchise, said: 'I am delighted to welcome Rebecca to lead THE PLANNING SHOP. Her branding and strategy expertise and senior leadership capabilities will help us to further develop our talented team and brand. We are fortunate to have someone of Rebecca's caliber and expertise and look forward to her many contributions'.

Web site: www.planningshopintl.com .