Comscore Enhances Movies Reporting and Analytics Suite

Comscore has created a single system for all elements of its global movies reporting and analytics suite, providing access to the firm's databases and offering trends across decades of cinema-level behavior.

According to the firm, database functionality is 'easier than ever' thanks to the creation of a flexible API giving users information on demand. New visualizations are now available allowing clients to compare similar films' performance over time, through year-over-year market graphs. Additionally, Comscore's theatre management system software, Cinema Auditorium Control Engine (ACE), now features an automated, browser-based user interface, to help speed up completion of weekly content ingestion, and show creation tasks.

Arturo Guillen (pictured), EVP and Global MD, Comscore Movies, comments: 'Comscore has reimagined the user experience for its movies clients, and these latest updates deliver faster, more powerful solutions that are easier than ever to use. We're excited to share these enhancements with our partners in our continuing mission to deliver sharper audience consumption insights across platforms that fuel operational efficiencies'.

Web site: www.comscore.com .