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TransUnion Buys Data Firm Signal
Consumer data and credit reporting agency TransUnion has acquired Chicago-based Signal, a specialist in real-time data collection and management. Terms were not disclosed.
 TransUnion boasts a presence in more than 30 countries across five continents, and has made more than a dozen acquisitions in recent years. Last year it bought predictive scoring and ad targeting specialist TruSignal, and invested in TV audience measurement firm Tru Optik, both fuelling its ambition to 'establish leadership in people-based, identity-enabled marketing solutions'.
Signal's platform makes it easier for companies to structure, organize and make use of consumer information, using their own first-party data to understand the customer journey and personalize promotion. Its offer includes real-time data collection, hosting of a dynamic brand identity graph, and the creation of unified profiles of individual customers.
According to Steve Chaouki, TransUnion's President, US Markets, 'Signal's offerings complement our existing marketing solutions, which have historically delivered powerful acquisition capabilities. Signal has great proficiency in customer retention and loyalty. In combining these strengths, we are able to bring our business customers a more complete solution'. Signal CEO Lisa Weinstein (pictured) comments: 'For more than a decade, Signal has been a leading solution for real-time data collection and distribution, enabling marketers to better understand and react to their customers' needs. The opportunity to join TransUnion and leverage our combined strengths is extremely exciting'.
Web sites: www.transunion.com/business and www.signal.co .
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