Pricing Data Specialist Datasembly Raises $10.3m

In the US, product pricing, promotions, and availability data provider Datasembly has raised $10.3m in a Series A round of funding, which it will use to accelerate product development and expand its sales and marketing efforts.

Washington DC-based Datasembly collects billions of grocery and retail product records from hundreds of thousands of locations every day; including pricing, promotions and assortment information for both online and brick and mortar retailers. The firm's web app uses this data to provide clients with insight and competitive information, and then clients use this data to make decisions around seasonal items, new product launches, private label, and in-store pricing changes.

New funding has been led by Craft Ventures with participation from Valor Siren Ventures. Datasembly Co-founder and CEO Ben Reich (pictured) comments: 'Datasembly is changing the way retailers and CPGs can get and share pricing information, eliminating the need to visit stores in person or to settle for averaged data. Along with our two strategic investors, we have the talent and resources to continue to grow our customer base and solve the industry's archaic pricing problem'.

Web site: www.datasembly.com .