Data Deal for Hall & Partners and Dynata

Hall & Partners has teamed up with first-party data and insights platform Dynata, whose connected data capabilities and technology will power the ad and brand research specialist's data visualization and storytelling platform, The Hub.

The partnership will allow clients to combine Dynata's fully-permissioned data, connected data automation, analysis and reporting with Hall & Partners' expertise and data visualization / storytelling capabilities. Through the Dynata Insights Platform - which offers audience selection, connected data, surveying and campaign activation and optimization services - The Hub will help Hall & Partners' researchers reduce the amount of time they spend collecting data.

Additionally, the pair will create new products together. The first of these, to be known as 'Alive Segmentation', will provide brands with live, refreshable insights to uncover what people are seeing, feeling, thinking, and doing 'right now'.

Vanella Jackson, Global CEO of Hall & Partners, says the collaboration with Dynata, a long-standing partner, allows her team to give brands an 'insight model fit for the future'. Dynata CEO Gary Laben adds: 'Our Dynata Insights Platform pairs high-quality data with easy, automated tools for the entire marketing lifecycle, freeing Hall & Partners from the 'back office' functions of research and insights so they can focus on client-facing activities. This is the blueprint to transform research and insights'.

Web sites: www.hallandpartners.com and www.dynata.com .