Médiamétrie Takes Over NPA's SVoD Measure

French audience measurement agency Médiamétrie has acquired the daily SVoD barometer, previously operated by NPA Conseil in partnership with Harris Interactive.

Harris will continue to collect reporting-based data from the public on a daily basis. Médiamétrie aims to provide precise and daily reporting-based measurement of SVoD in the country, where around half the population now use such a service. The firm says NPA and Harris have established a high quality system, with more than thirty customers including TV channels, content producers and distributors, SVoD platforms, operators and institutions.

Daily data available includes the number of viewers of each type of content, the respective share of cinema, animation and series, the most viewed programmes and the most used platforms. Separate monthly analysis provides catalogues of the main French SVOD services available, all titles available on them, those beginning and ending during the period, exclusives and other information.

Médiamétrie Deputy MD Laurent Battais (pictured) comments: 'With the SVoD services viewing and offer barometer, Médiamétrie will help its customers to identify key SVoD trends, both in terms of audience behaviour and content performance. This survey will also make it possible to anticipate the development of new services such as AVoD'. Philippe Bailly, Chairman of NPA Conseil, says the deal 'guarantees the market the sustainability of the service, which we are delighted about', and notes: 'NPA Conseil will continue with its research and consulting activity, building on its knowledge of the various video markets that it has acquired since 2001'.

Web site: www.mediametrie.fr .