Decision Lab Deal Takes YouGov into Vietnam

YouGov has expanded in the Asia Pacific region through a partnership with Ho Chi Minh City, Vietnam-based behavioural science specialist Decision Lab.

Previously known as Epinion, Decision Lab helps clients by delivering consumer understanding, strategy and planning, and marketing execution services - powered by its online community and partnerships with technology providers. Now, as part of YouGov's Global Partnership Programme, Decision Lab will gain access to platforms, panels, and expertise, including BrandIndex and Profiles, while helping establish YouGov's brand and data products at a local level.

The partnership will be led by Decision Lab co-founder Thue Quist Thomasen (pictured), in the role of
CEO YouGov Vietnam. Stephan Shakespeare, CEO and co-founder of YouGov, comments: 'As we continue our global growth, YouGov is excited to partner with Decision Lab, which is recognised as a leader in online research in Vietnam. As well as gaining access to YouGov's technology platforms and suite of data products, they also plug into our infrastructure, helping them to grow their business and expand their client base. We are looking forward to working with Decision Lab to bring the best online research data and tools to customers in Vietnam'.

Web sites: www.yougov.com and www.decisionlab.co .