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Synovate Hire Reflects Greater Emphasis on Interactive
Synovate has announced a significant expansion of its global commitment to interactive research offerings, and has appointed Larry Fisher, previously at TNS NFO, in the newly created, US-based post of Senior Vice President of Interactive Solutions.
Fisher has 22 years of consumer panel experience in client service and product management, and is a high profile figure in interactive research circles, serving on several AMA EXPLOR forums (Excellence and Performance in Interactive Research), as an editor of the Journal of Interactive Research, and as a founding board member of the Interactive Marketing Research Organization.
Robert Philpott, CEO of Synovate - Americas, comments 'There is no question that our global clients are turning more and more to our interactive tools. The addition of Larry to lead our global interactive efforts further illustrates our commitment to being an innovator in this space. He has had tremendous success helping clients throughout the world migrate from off-line to interactive research solutions'.
Fisher says that all the tools and experience for good interactive research are in place at Synovate. 'Combined with an increased commitment and prioritization from Synovate's global management team, we are well poised to assume a leadership position in this increasingly important area. In the US alone, the technological possibilities are boundless now that more than one third of the US internet population is connected via broadband'.
Synovate Americas' headquarters is outside Chicago in Arlington Heights, IL. Synovate's web site is at www.synovate.com
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