Merkle Promotes for New EMEA Marketing Lead Role

Data-driven customer experience management (CXM) company Merkle has promoted Azlan Raj for the new role of CMO for the EMEA region.

Merkle is part of Dentsu Aegis Network (DAN), and the new role sits across all the parent group's CRM capabilities, including commerce, data and technology platforms, analytics, media, customer experience, content and B2B.

Raj (pictured) was previously Merkle's SVP for customer experience across EMEA, and will now be responsible for evolving the company's proposition, integrating data, analytics, media, CRM and technology.

Michael Komasinski, President of Merkle and CEO of DAN's CRM Line of Business across EMEA, says of the move: 'Organisations are constantly challenged to evolve with agility and speed to continually meet ever-changing consumer expectations and the technology landscape. Adapting to these challenges and providing leadership for clients amid this constantly shifting landscape is a critical role for agencies and consultancies alike. Azlan's role in building, leading and integrating our customer experience practice across the EMEA region and his wider understanding of our capabilities makes him perfectly placed to best position our offering to support our clients, whilst truly understanding the challenges that they face'.

Raj himself comments: 'We're now past the point of businesses using data just to inform decisions, it needs to be used to directly fuel their customers' experiences. By bringing together Dentsu Aegis Network's digital and data transformation capabilities in this way, Merkle is in an unrivalled position to not only provide customer experience management consultancy but also deliver activation through our deep expertise in commerce, data and technology platforms, analytics, media, customer experience, content and B2B'.

Headquartered in Columbia, Maryland, Merkle has 7,000 employees, with 21 additional offices in the US and 33 offices in Europe and APAC.

Web sites: www.merkleinc.com and www.dentsuaegisnetwork.com .