Genpact Buys Something Digital for CX Expansion

In the US, digital transformation and business processing specialist Genpact has expanded its customer experience (CX) business, Rightpoint, with the acquisition of interactive agency Something Digital, whose services include user experience analysis and design. Terms have not been disclosed.

Based in NYC and founded in 1999 by Greg Steinberg (pictured), Something Digital offers eCommerce web site design, digital strategy, and analytics and tracking, as well as user experience work. Rightpoint, which it now joins, focuses on helping clients embed customer experience across their operations.

As part of Rightpoint, Something Digital's strategists, engineers, designers, and execs will continue to focus on and provide B2B and B2C companies with experience-driven creative and digital commerce solutions. Ross Freedman, CEO of Rightpoint, comments: 'The experience economy rewards organizations that can connect people, process, and technology effectively to deliver the right experience at the right time, and it leaves behind those that cannot. This acquisition reinforces our ability to help our clients create competitive advantage, with an end-to-end digital commerce offering that puts customer experience front and center'.

Web sites: www.genpact.com , www.rightpoint.com and www.somethingdigital.com .