Vungle Acquires Mobile Ad Intelligence Platform AlgoLift

US mobile ad network and in-app monetization platform Vungle has acquired mobile advertising user acquisition automation and intelligence platform AlgoLift for an undisclosed sum.

Co-founded by Andre Tutundjian and Dmitry Yudovsky (pictured), Los Angeles-headquartered AlgoLift provides a return on advertising spend (ROAS) optimization engine for gaming and non-gaming app developers. These clients use the firm's platform to predict the LTV (lifetime value) of clients, anticipate the cost of acquiring those users, and then optimize marketing spend across key channels.

According to Vungle, the combined offering will provide advertisers with an automated solution using both contextual data and machine learning. The acquisition adds AlgoLift's algorithms and optimization technology to Vungle's advertising network, to give advertisers intelligence through which to optimize performance metrics. Additionally, AlgoLift's probabilistic approach to campaign attribution will provide Vungle with a way to target and optimize ad campaigns.

Martin Price, VP of Product at Vungle, comments: 'The combined offering will enable Vungle to deliver machine advanced automation technology and contextual-level targeting recommendations to help global advertisers scale campaigns, improve real-time optimization and streamline workload. We are looking forward to integrating AlgoLift's technology into our products to offer clients an automated, privacy-centric solution to buy against metrics such as ROAS.'

Web sites: www.vungle.com and www.algolift.com .